Tricky tender evaluation criteria? Overcoming subjective or unfamiliar requirements

Do some of the tender evaluation criteria throw you a curveball?

Are they phrased subjectively? 

Do the tender evaluation criteria sometimes focus on unfamiliar requirements?

Or are they simply not aligned perfectly with your company’s strengths?

If you said yes to any of these questions, we are here to help you get around those tricky tender evaluation criteria – and come out on top!

Understanding the nuances of subjective tender evaluation criteria

Firstly, it helps if you can recognise the underlining meaning of the individual elements of the criteria.

You have probably seen tender evaluation criteria often includes subjective elements like “demonstrated understanding of the project” or “strong communication skills.”

While these terms might seem fuzzy on the surface, they offer an opportunity to showcase your company’s unique approach.

OK, so how do you do this?

  • Focus on specific examples

Don’t leave room for interpretation.

Back up your claims with concrete examples from past projects that demonstrate your understanding and communication skills. Quantify your achievements whenever possible.

  • Tailor your language

Read the criteria carefully and adapt your language to match.

If “strong communication skills” are mentioned, highlight past projects where clear communication led to successful collaboration or overcoming challenges.

Our veteran tender evaluation team can show you how:-

How do you address unfamiliar tender evaluation criteria requirements?

Sometimes, tenders include requirements outside your company’s core expertise.

Don’t despair.  This doesn’t necessarily disqualify your business from responding to the tender.

Here’s how you can turn the tricky tender evaluation criteria requirements into an advantage:

Highlight adaptability

Demonstrate your willingness and ability to learn new things. Discuss your past experience adapting to changing client needs or incorporating new technologies.

Look to strategic partnerships to overcome tricky tender evaluation criteria

Consider strategic partnerships with other companies that possess the specific expertise required. This shows initiative and strengthens your overall offering. Be clear about the partnership structure and how it benefits the project.

Focus on transferable skills

Even if your business lacks direct experience, highlight transferable skills from your existing work. For instance, strong project management skills can be successfully applied to new technical areas.

How do you align your strengths with the tricky tender evaluation criteria?

There might be situations where the tender criteria prioritise a specific area that isn’t your company’s strongest suit.

Again, don’t be discouraged!

  • Emphasise your business’ core strengths

While addressing the tender requirements, don’t lose sight of your core strengths.

Highlight how your unique expertise can still deliver exceptional results.

  • Find creative solutions

Show your ability to think outside the box.

Propose innovative solutions that leverage your strengths while addressing the tender’s priorities.

  • Prioritise differentiation

Focus on what sets your company apart from the competition.

Showcase your proven track record of success and the value you bring beyond just meeting the minimum requirements.

Key tips when you come across tricky tender evaluation criteria

Seek clarification

Don’t be afraid to ask questions if the criteria are unclear. Reach out to the client or tendering body for clarification on subjective terms or unfamiliar requirements.

Don’t be discouraged with tricky tender evaluation criteria

Our tender evaluation team (this is exactly what we are great at!) has helped lots of businesses get across the line by thinking creatively about the tender evaluation criteria and closely following the nuances of the criteria.

Transparency is key

Be upfront about any limitations in your experience. Focus on how you plan to overcome them through strategic partnerships, internal training, or other means.

Think of tricky tender evaluation criteria as an opportunity to showcase your company’s adaptability, creativity, and commitment to excellence.

By understanding the nuances of subjective language, addressing unfamiliar requirements strategically, and aligning your strengths with the project’s needs, you CAN submit a compelling tender and stand out from the competition.

Tricky tender evaluation criteria?

We’ll help you overcome them, submit a compelling tender and stand out from the competition.

Learn more about tender evaluation criteria –

What are tender evaluation criteria?

Understanding tender evaluation criteria weighting and how it should shape your tender strategy

Tender evaluation criteria terminology – the words that win contracts!

Blog image: Image by wayhomestudio on Freepik